About Us
▪️Alice：
Alice spent her college years in Michigan, achieved her first Marketing and Business degree. After graduating, she moved to New York City with the dream of pursuing a career in fashion, and completed a certificate in Fashion Studies at the prestigious Parsons School of Design.
During her years in New York, Alice began her career as an assistant buyer while simultaneously exploring her passion for vintage fashion. She collected leisure vintage pieces and sold them at weekend marketplaces.
▪️Boysh：
Boysh's journey began at a boarding school in Nottingham before pursuing architecture studies in Miami. However, his true passion lay in design and fashion. Under the mentorship of Titi Kwan, the renowned stylist for Faye Wong, Boysh moved to Paris for two years to hone his design skills and learn styling techniques.
◼️ Our Brand: AALIS
**AALIS**—pronounced "Aa-lish"—embodies the fusion of vintage and contemporary styles. Our logo, resembling an antique vintage chandelier, reflects our brand ethos: **Vintage Meets Contemporary.** We cherry-pick unique fabrics to design timeless pieces that resonate with our customers.
◼️ Our Journey
Initially, we operated from a small workshop in Cheung Sha Wan, Hong Kong, relying on word-of-mouth and social media for marketing. Alice managed operations, marketing, and sales, while Boysh focused on design.
- Jan 2009: Alice joined forces with Boysh to co-design a fashion brand called STHNO, where she took on roles in marketing, branding, and sales. In March same year, they rebranded as **AALIS**, a name that reflects Alice's vision and Boysh’s creativity.
- June 2010: the pair opened their first shop on Yiu Wa Street in Causeway Bay—a charming space that felt like a private shopping experience and workshop.
- August, 2012: The pair tied the knot, solidifying their partnership both personally and professionally.
- November, 2013: Their family grew with the arrival of their son, Liam.
- April, 2014: aalis flagship store on #28 Wyndham Street in Central is opened.
- Sept 2017: TST concept store is opened on Kimberly street, Tsim Sha Tsui, HK. A 2-floor concept store showcasing aalis collections as well as different local design brands.
- 2018: Boysh did various styling jobs for different artist and content such as Joey Yung in her song, Once Going with You ( 一拍兩散), hand-sewn mesh mask for Gigi Leung in her concert, Louis Koo in magazine shooting and so on.
- Sept 2019: TST store is moved from Kimberly street to Harbour City. The infamous shopping mall in Hong Kong, getting more exposure from tourists around the world.
- June 2020: New Town Plaza shop is opened, the antiques in the shop together with the lighting and decorations giving a rich vintage feeling to the shop, embracing the aalis root- vintage inspired - providing a unique shopping experience for the customers.
AALIS store
[CENTRAL]
G/F, 28 WYNDHAM STREET, CENTRAL, HK
[CAUSEWAY BAY]
2/F, 17 YUN PING ROAD, CAUSEWAY BAY, HK
Find your nearest AALIS store and view store opening hours, telephone numbers as well as map locations by checking out our "LOCATION".
